Media language

 

 

Media language is the construction of text that you need to

understand before reading a media text. In media, you read a

text and try and understand how all of the concepts work

together to create the meaning. For example, if you read a

newspaper or a magazine, you look at the masthead, in media,

you discuss the masthead taking into account ideology,

institutions and audiences, and this can be done by exploring

the word in detail and by looking at the font used. The font helps 

you decide the target audience, for example if sans serif is being

used, you would probably find that the target audience is 

younger as sans serif is modern. We know that all media texts

are constructed and that everything has a purpose. For example, an article heading will match the content because it has been constructed for this purpose. The colours used are there for a reason and somebody has carefully thought out the colours that should be used. The texts would have been constructed for a specific audience, something targeted at children wouldn’t be set out the same way for something that has been targeted for an older audience.

 

Editing is important for films because this is what allows the whole film to run smoothly. Most films use editing to change cuts ever 10-15 seconds so that different camera angles and shots can be used to help create meaning. The editing process allows the best possible outcome of a film, and it allows the creators to make sure that the finished product is as it was intended at the start. Sound is important to a film as a whole because it is used for comfortable background noise. Audience don't like silence, this is why it is used in horror films because it makes the audience feel sort of uncomfortable.